In Memoriam

Missing the Herbalist
… true love, and his legacy.

Emily and Phil, Sunshine Botanical's founder and CEOs.

My husband’s book, “Practical Herbalism: Ordinary Plants with Extraordinary Powers,” has just gone into its fifth printing, and is an incredible field guide for wildcrafting and a fantastic “how-to” guide for making natural medicine. This book is a total “must-have” for any plant lovers bookshelf. Making herbal medicine is both an art and a science, and we use his wildcrafting, production and compounding methods to this day, and our products are still made in small batches to ensure maximum potency and quality.

I am writing to you today on a personal note, straight from my heart. As most of you are aware, Sunshine Botanicals® is a love story – the combined passions of a Holistic Aesthetician and a gifted Herbalist♥️. The herbalist was my amazing husband, Dr. Philip Fritchey…he was a naturopathic doctor, author, teacher, and mentor to many students across the country. He impacted thousands of lives doing the work he loved. Our world was forever changed when he passed away very suddenly three years ago on January 19, 2017.

Phil’s love for plant medicine (and his uncanny ability to thread together both the science and energetics of herbal medicine) and teach others how to reconnect with the earth was indeed his calling in life…I always said he was born 100 years too late – he was an original, and authentic. His passion for incorporating the healing power of nature expanded into topical treatments, and the powerful results my clients were experiencing fueled both our passions and as a result, Sunshine Botanicals® was born! What was that original formula you ask?? It was the Rapid Repair Collection!

My husband was my soulmate, and always will be, and I will spend the rest of my life keeping his work and legacy alive. I want to let all of his friends, colleagues, and students to know that Dr. Phil’s original formulas still heal skin to this day, and the work that we created together continues and his legacy will live forever through me! I just wanted you to know that!

Practical Herbalism: Ordinary Plants with Extraordinary Powers Paperback – February 1, 2005


Thank you from the depths of my heart for taking the time to stop by and read this personal message. Sunshine Botanicals® is more than a brand; it’s a testament to our enduring love. His spirit guides every formulation, and his legacy is etched into every product. Thank you for being a part of this journey, and for honoring the memory of Dr. Phil Fritchey.

My Passion is Your Solution!

The Skin Whisperer