Our Roots

We Did Not Set Out To Build A Beauty Brand…

We Started As A MISSION!

I was a practicing aesthetician with a deep passion for transforming aging and problem skin conditions over 35 years ago, and that passion for learning and discovery came from my own personal history of difficult skin conditions I experienced myself and those of my family, which also included a long history of skin cancer. When conventional medicine was unable to help me beyond the scope of drugs and topical medications to treat the symptoms, I was determined to find the underlying root causes of my condition so I could do something about it and understand what was actually in OTC skin care products that were available to me at that time. That decision set me on a lifelong journey of adventure and discovery that ultimately changed my life and, as a result – the lives of thousands of others.

Fast forward a number of years, my husband (who was an herbalist and compounder of plant medicine) observed a number of skin challenges clients presented in my clinic and began to make herbal tinctures and remedies for them. His understanding of the energetics of medicinal plants was astounding, and his ability to match botanical ingredients to skin conditions seriously changed my client’s skin.

We never thought about this as a business, much less creating a “beauty brand” – we were just busy finding and wildcrafting the roots and herbs we needed to help correct skin issues people presented to us as we traveled around the country teaching Herbal Medicine classes and workshops, but that is exactly what happened…And that, you might say, is history.

distilling apparatus to make natures medicine

Our Process:

Our products are deeply rooted in nature – with the science to back them up. We incorporate nature’s most powerful and well-researched medicinal plants, enzymes, and cutting-edge nutraceuticals to deliver impressive results quickly.
To do this, we incorporate the principles and practices of wildcrafting and biodynamics when selecting raw materials for our products. Wildcrafting (also known as foraging) is the practice of harvesting plants from their natural or ‘wild’ habitat, primarily for food or medicinal purposes. It applies to uncultivated plants wherever they may be found and is not necessarily limited to wilderness areas.
Biodynamic agriculture is the traditional approach to farming that goes beyond organic to grow in the most sustainable, symbiotic manner possible, and its techniques work in harmony with nature instead of exploiting it. Doing so produces the most nutrient-dense, vibrant plants considered the highest quality in the world and delivers the most potent raw materials possible to create highly effective skin care formulations. Our relationships with biodynamic farmers across the country supply us with vibrant, healthy roots, plants, and aerial tops that our herbal compounders use to produce finished goods. We incorporate the lunar calendar when harvesting and tincturing our individual herbs for maximum potency and biodynamic energetics. We believe that the earth has natural rhythmic cycles, which must be understood and respected – and not combated with actions that harm the land, vegetables, and the entire environment where they are found.

We show our respect for the Creator by our stewardship of creation. Care for the Earth is not just an Earth Day slogan. It is a requirement of our faith. Each of us is called to protect people and the planet, living our faith in a relationship with all of God’s creation. This environmental challenge has fundamental moral and ethical dimensions that cannot be ignored. We are on a mission – and our commitment is to our Creator – and you.

The Love Story

The Herbalist and the Aesthetician

Our products are a result of true love. Our founders, a master herbalist and a holistic aesthetician, were determined to bridge the gap between science and nature. Their goal was to develop effective alternatives for results-oriented skincare without the use of chemicals or drugs.
Read more about our Love Story!


Emily Fritchey, CEO Sunshine Botanicals

Emily Fritchey

Founder/President, Formulator/Visionary

Emily is a Holistic Skin Therapist whose cutting-edge approach to dramatic skin transformation has made her not only a respected trendsetter among her peers in the field of aesthetics and cosmetic surgery, but an award-winning product formulator and expert on the use and application of herbal medicine and botanical skin treatments for aging and problem skin conditions.

Her YouTube channel featuring step-by-step skincare tutorials and demonstrations became a popular resource for many, and her products and advice have helped thousands in their journey to healthier, happier skin.

View Emily’s Media bio

Emily Fritchey is a member of the American Herbalist Guild
Emily Fritchey is a member of the Society of Cosmetic Chemist

Our Products

A Naturopathic Approach

Sunshine Botanicals® takes a naturopathic approach to results-oriented skin care. Our skin care systems are deeply rooted in nature—with the science to back them up. “Micro-brewed” to ensure freshness and potency, we incorporate nature’s most powerful and well-researched medicinal plants, enzymes, and cutting-edge nutraceuticals to deliver impressive results quickly, without chemicals.

As practicing herbalists, we understand the healing power of nature. All our herbal tinctures are made by hand, starting with the beginning cycle of the new moon (utilizing age-old agricultural principles) in order to extract the maximum effect and potency of each plant or herb. The results speak for themselves.

Proud Ingredient Snobs

We’re ingredient snobs, and you should be too! We are always looking for the highest quality ingredients available for our products. Our suppliers provide us with the highest quality raw materials available, both certified and non-certified organic. Because our ingredients are wild-crafted, we simply look for the absolute best Mother Nature has to offer.

Our products are not built around “star” ingredients, surrounded by bland fillers. Instead, our products are complex, synergistic formulas based on knowledge of ingredients and the chemistry of the skin. Although “star” ingredients may be found in some of our formulations, they will always be blended with complementary ingredients (enzymes, amino acids, and botanical extracts) that provide a more balanced and nourishing formula.

All our products are plant based. They are preserved with essential oils, powerful antioxidants and exceptional antimicrobial extracts. This means that we can omit harmful chemicals for preservation that can be estrogen mimickers. You will never find artificial coloring agents, parabens, or fragrances in our formulas.

We’re All About Results

Sunshine Botanicals® incorporates the latest in skin care research and technology, and partners this knowledge with old-world natural medicine to create a highly effective treatment line. Our products are concentrated—a little goes a long way. And we want you to see results! If you ever have questions about which products are right for you, you can always work with The Skin Whisperer herself to create a bespoke skincare routine straight from nature to you.