Meet the Team

Welcome to Sunshine Botanical, and meet the team of dedicated individuals are committed to bringing nature’s goodness to your doorstep. Meet our passionate team members. At Sunshine Botanical, we’re not just a team; we’re a family united by our love for plants and our mission to bring wellness into your life.

Emily Fritchey, CEO Sunshine Botanicals

Emily Fritchey

Martha Bowers
Martha Bowers
Tina Harrill, CFO Sunshine Botanicals

Tina Harrill

Emily Fritchey

Founder/President, Formulator/Visionary

Emily is a Holistic Skin Therapist/Holistic Clinical Aesthetician whose cutting-edge approach to dramatic skin transformation has made her a respected trendsetter among her peers in the field of aesthetics and cosmetic surgery. Emily is also an award-winning product formulator and expert on using and applying medicinal herbs and botanical skin treatments for aging and problem skin conditions.

In her early 20s, Emily struggled with skin issues that conventional medicine could not resolve. Her painful experience led her to intensely study the field of cosmetic chemistry, nutrition, herbology, and natural treatment, which resulted in the resolution of her own problem skin disorders and the development of Sunshine Botanicals.

Sunshine Botanicals was awarded the “Beauty with a Conscience” award from Natural Solutions Magazine for excellence in product formulation – three times! Emily’s unique approach to product formulation and her original method of Holistic Skin Therapy in the field of Aesthetics has been published in renowned beauty publications and major medical journals, including Cosmetic Surgery Times and Dermatology Times, respectively. Emily is a member of the Society of Cosmetic Chemists and is dedicated to advancing cosmetic science and using and validating herbal medicine in contemporary, corrective skin therapy – from a botanical perspective.

View Emily’s Media Bio

Martha Bowers

As the Chief Operating Officer (COO) of Sunshine Botanicals, Martha brings a wealth of expertise and a passion for innovation to the heart of our organization. With a profound dedication to our mission of harnessing the power of nature to enhance well-being, Martha plays a pivotal role in driving our company’s success and growth.

Martha is a seasoned botanical and wellness professional with more than 15 years of experience. She holds a distinguished track record of delivering operational excellence and strategic leadership. Before their role as COO at Sunshine Botanicals, Martha held vital positions at a large Healthcare organization, where she consistently demonstrated an ability to drive forward-thinking initiatives that yielded tangible results.

Her visionary leadership style is anchored in a deep commitment and firm belief that nature provides us with the most potent solutions for health and wellness, and this belief is reflected in her work with Sunshine Botanicals.

Tina Harrill

Chief Financial Officer

Tina Harrill is responsible for all things finance and administration for Sunshine Botanicals®. She is crucial in streamlining Sunshine Botanicals® finance and accounting departments to ensure the financial resources and structure necessary to support our exponential growth.

Tina’s experience and expertise are highly beneficial to Sunshine Botanicals®, and her proven track record of success is vital to our brand’s long-term goals and objectives.

She graduated from GA State University with a dual degree in Accounting and Finance. Before joining Sunshine Botanicals®, she was instrumental in the brand growth of Goody Products, a division of Rubbermaid, where she managed the marketing budget and worked closely with the new product development team and is a perfect fit for our growth trajectory.

On a personal note, Tina has a sincere passion for our mission and is a total “foodie” and wine enthusiast who loves to cook and combine healing herbs and plants in her original recipes!

Tina’s sense of humor is so unique – and her positive and optimistic outlook brings out the very best in our team and helps continue our supportive team environment of creativity, support, and encouragement.

Jennifer Boswell

Jennifer Boswell

Amber Wade

Amber Wade

Kate Caron

Kate Caron

Summer Grace

Summer Grace

Jennifer Boswell

Distribution Manager & Marketing Lead

Jennifer has been an integral part of Sunshine Botanicals since 2010, showcasing a remarkable attention to detail. Her ability to focus on crucial aspects of our supply chain ensures the swift delivery of fresh products to our customers. Jennifer plays a pivotal role in our team, and we consider ourselves fortunate to have her.

With expertise in developing and implementing effective distribution strategies, Jennifer Boswell ensures our products successfully reach their intended destinations across various platforms. Beyond her strategic prowess, she exhibits versatility by excelling in supporting our marketing efforts.

Jennifer is not only loyal and highly trusted but also indispensable to the Sunshine Botanicals family and vision team. Her passion is ignited by the opportunity to influence and share our products with the world, ultimately helping people. Apart from her dedication to the company, Jennifer harbors a profound love for beauty, fashion, and her family. Her interests extend to listening to music, antique shopping, and cheering on the Georgia Bulldogs – GO DAWGS!

 

Amber Wade

Amber, a young woman of remarkable creativity, has seamlessly integrated her imaginative flair into our marketing department. She has progressed through the ranks of our company as the Lead Social Media Marketer at Sunshine Botanicals. Dedicated to expanding our reach to diverse audiences across generations, she primarily focuses on enhancing our presence on social media platforms.
Art has consistently been the cornerstone of Amber’s life, and her lifelong exploration of fine arts, fashion, and beauty naturally evolved into a career as a makeup artist. Amber’s fascination with the transformative power of this artistic expression, particularly in bringing characters to life in the theater, shapes her unique perspective on life through a creative lens.
The culmination of these experiences is evident as Amber thrives in her dynamic and fast-paced role, contributing to the exciting growth of our brand.

Kate Caron

Kate Caron is an important part of our graphic design team, and is passionate about clean beauty and wellness. She is originally from Providence, Rhode Island, and is an amazing, super creative soul that is fiercely independent, easy to work with and an absolute joy to be around!  Her commitment to design excellence is unparalleled, and she helps bring Sunshine Botanicals passionate message to life! Things that feed her soul are husband, 3 amazing dogs and her amazing office assistant, Sterling Marie (a hilarious, often times opinionated African Grey Parrot)! Together, they create magic!

Summer Grace - the Havanese

Roving Reporter and Field Correspondent – Canine Division

Summer Grace is the official “spokes dog” for Sunshine Botanicals, and CCO (Chief Canine Officer) She loves nothing more that being in the spotlight and even she knows how powerful medicinal plants and herbal skin solutions can be for pets too! When she is not wildcrafting and foraging for herbs and medicinal plants with her mama, Miss Emily, she is doing what she does best – uplifting peoples spirits making people HAPPY! She loves going to the mall, riding in the car and going on road trips. She’s just like her mom – she just loves discovery and adventure!