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35+ YEARS OF PROFESSIONAL SKIN EXPERIENCE

I Never Set Out to Build a Beauty Brand.

I Set Out to Understand Skin.

I'm Emily Fritchey, holistic skin therapist, educator, formulator, and founder of Sunshine Botanicals. For more than 35 years, I've worked with aging, sensitive, compromised, and problem skin, combining the intelligence of medicinal botanicals with professional skin science. Sunshine Botanicals grew from that work.

35+ Years

Professional Skin Experience

Wildcrafted

Botanical Ingredients

Small-Batch

Thoughtfully Crafted

4.9 ★★★★★

Customer Rated

Not sure where to begin?

Start with your skin.

Discover the botanical collection designed to support your skin's unique needs.

Ageless

Dry + Mature Skin

For skin that feels dry, depleted, dull, or less resilient. Discover nourishment and targeted support for visibly aging skin.

Calming

Sensitive + Reactive

For skin that easily feels uncomfortable, reactive, stressed, or fragile. Support a calmer, more balanced complexion.

Environmental Defense

Sun-Stressed + Acne-Prone

Support skin exposed to sun, pollution, oxidative stress, and everyday environmental challenges while promoting

Resurfacing

Texture + Renewal

For dullness, uneven-looking texture, congestion, and skin that benefits from thoughtful exfoliation and renewal.

Body Care

Body + Beyond the Face

Extend your skincare ritual beyond the face with botanical care designed to cleanse, nourish, soothe, and support healthy-looking skin from head to toe..

Need a little guidance?

The Skin Became My Teacher.

A story of shared vision

REAL PEOPLE. REAL SKIN.

What Our Community Is Saying

Thoughtful skincare. Botanical science. Results you can feel. See what our customers are experiencing with Sunshine Botanicals.

The Sunshine Botanicals Difference

More Than Ingredients on a Label

Thoughtful skincare begins with more than choosing ingredients that sound good. We consider where ingredients come from, why they are included, how they work together, and how the finished formula supports the skin.

Wildcrafted

We seek exceptional botanical ingredients selected for quality, vitality, and integrity, including plants sourced through wildcrafting and biodynamic growing practices.

Intentional

Every ingredient should have a reason for being in the formula. We combine medicinal botanicals and advanced skincare ingredients to create thoughtful, synergistic blends.

Small Batch Production

Each product is crafted in small batches to ensure freshness, potency, and quality control from our hands to yours.

Sustainable Practices

We are committed to sustainable sourcing, eco-friendly packaging, and business practices that honor the earth and future generations.